Are you in the habit of just slapping up a new article or blog post on your site, just to add something fresh and new? If so, you may be missing out on traffic and new readers. Let me tell you why.
People visit websites and blogs because they are looking for information. Many times they have a problem which they want to solve. How many times have you been grateful to someone when they told you how to fix something or said that a certain product is what you need?
Apply this principle to your blog. Can you imagine how happy and grateful your readers would be, if you helped them find answers and solutions to their everyday problems? You would certainly see an increase in readers returning to your website regularly.
To write an informative post you obviously need to know what issues your readers are having. This is when you need to take the time to research your niche.
You can do this in several ways, one is by finding some of the top sites in your niche and entering them into Quantcast. This site can provide you with some wonderful insight into who your reader is. You can find out their age group, gender, location and their income level.
This information allows you to write to that ‘specific’ group of people. You are not going to write in the same manner for a group of young adult males as you would male seniors. Your tone, choice of language and general advice would be different.
To discover the actual problems that your readers are experiencing you can visit forums and spend time lurking there. Make a note of what questions are being asked and then write up a post to answer them.
Another good source is to find the top selling products in your niche and read the sales page. A well written sales page will address the readers problems and then proceed to highlight a solution with benefits and features.
Again, use this information to create an informative article on your website. You can even promote this product as an affiliate, then you are truly providing your reader with great advice and a recommend product.
By now, you should see the value that you can offer your readers by creating content that has a purpose. Offer great advice, tips and solutions and you will establish a group of eager readers waiting for your next post to be published.