Content is now finally becomg the bedrock of many paid ad campaigns as well as editorial campaigns.
The great thing is that both consumers and advertisers can both benefit from this shift in focus from broadcast media to conversational media.
We now have consumers who are self-selecting and interested enough to be reading about your market and / or your brand, and we can re-market to them again as necessary.
In fact, acquiring new customers through digital marketing has never been easier for any business. The data and targeting options through sites like Facebook, and especially the re-targeting opportunities now available, have changed the game for many of my consulting clients.
The fact is that Facebook (and Google) are now getting what they have always wanted for their users – quality content – and advertisers are now reaping the benefits of this too.
The process is now as follows:
- Publish a piece of quality, useful and informative content on Facebook
- Run advertising to boost the reach of the page or post
- Retarget these visitors to the content with more hard hitting ads, those going for the purchase or opt-in for data capture
- Optimise your ad targeting and offer for maximum sales and new customers
And there are several variartons on this theme with new options for engagement targeting just appearing this week.
So keep looking here for the latest news on content led marketing strategies and we will keep you ahead of the pack.